Virat Kohli remains India's biggest celebrity endorsement

MS Dhoni and Virat Kohli are two of India's best cricketers of this generation, and they have received numerous awards for their remarkable contributions to the sport. While cricket's dynamic combination has propelled the game to new heights, their tireless efforts have resulted in a massive increase in their individual brand values.

Recently, it was discovered that their brand values had produced contradictory consequences. Despite the fact that Kohli is still an active player, his brand value has dropped, whereas Dhoni's brand value has skyrocketed, despite the fact that he is retiring from international cricket in August 2020 and only plays the game once a year during the IPL.

Kohli's brand value has dropped significantly from roughly $238 million in 2020 to $186 million in 2021, according to a report in the Times of India. However, despite a $ 52 million drop in revenue, Kohli has preserved his position as India's top celebrity endorsement for the fifth year in a row.

Ranveer Singh ($158 million) and Akshay Kumar ($140 million) are the third and fourth highest paid actors in Bollywood, respectively. Alia Bhatt, the actress from 'Highway,' is in fourth place with a net worth of $68 million.

In contrast, Dhoni's brand value increased to $61 million as he climbed to fifth place on the list. In the ongoing IPL 2022, the 2011 World Cup-winning captain is presently representing the defending champions Chennai Super Kings(CSK).

On March 24, Dhoni stepped down as CSK captain and was replaced by Ravindra Jadeja, a famous India all-rounder. During the curtain-raiser against KKR, Dhoni hit an unbeaten 38-ball 50, propelling his side to a fighting total of 131/5 from their 20 overs. Unfortunately, it wasn't enough, and they were defeated by six wickets.

When they meet Lucknow Super Giants on March 31 at Mumbai's Brabourne Stadium, the four-time champions will be aiming to make amends.